Copywriting is the process of crafting words that are persuasive and convincing enough to make people take action such as buying a product, signing up for an email list, or following on social media. It involves understanding your target audience's wants and needs so that you can craft messages that appeal directly to them while still staying true to who your business is.

Good copywriting should also be clear, concise, organized, and easy-to-read in order to capture readers' attention quickly without overwhelming them with too much information at once. Additionally, it should be tailored specifically for different mediums such as websites or emails in order to maximize conversions from each platform while avoiding repetition across channels which will only confuse readers further about what they should do next.