Give your subsidiary brand it's own look and feel to help grow your business. 

The success of any business depends on how well it is able to differentiate itself from the competition. By creating a subsidiary brand that doesn't look like the parent brand, businesses are able to better position themselves in the marketplace and create more opportunities for growth.

A subsidiary brand provides a unique look and feel that sets it apart from competitors and helps build customer loyalty. Differentiating a subsidiary brand from its parent company allows customers to identify with the new brand while still recognizing the parent company's values and offerings. This creates an atmosphere of trust and recognition, which can be invaluable in building customer relationships.

Furthermore, by maintaining a distinct identity for each brand, companies are able to target different markets with specialized branding strategies and messaging. Having two separate brands allows companies to cater to different types of customers or market segments at once, widening their potential reach. Additionally, having two distinct brands also gives companies the ability to leverage their marketing resources more effectively by segmenting customer demographics into strategically targeted campaigns.

Finally, having two distinct brands also allows companies to test out new ideas without risking damage to their parent brand. This can help businesses determine which products or services resonate with customers before investing heavily in those ideas under their core brand.

By creating a subsidiary brand that looks and feels different from its parent company, businesses can open up new avenues for growth, increase customer loyalty, gain insight into customer preferences, and protect the core brand from unnecessary risks. All these elements work together to create an environment where businesses can expand their horizons while remaining true to their core values and goals.