We can help you rebrand to reflect who you really are.

Rebranding after a merger or refreshing your brand after a number of years can be an important and powerful tool for businesses. A successful rebranding strategy can create positive public perception, make the company stand out in a competitive market, capture new customers, and increase sales.

When two companies with strong brands combine, it is often easy to overlook the potential of rebranding. But by blending the original brands into something new and unique, companies are able to create recognition among their current and potential customers. For example, when British Airways merged with Iberia in 2010 to form International Airlines Group (IAG), they chose to keep the existing logos of both airlines but gave them a fresh design that was more modern and unified. This allowed them to maintain customer loyalty while also appealing to a broader audience.

Similarly, refreshing your brand after many years can also be beneficial for business success. You may find that your old branding no longer resonates with your target audience or reflects your values correctly. By giving the brand a facelift with a new logo and identity system, businesses are able to better communicate who they are and what they offer. Take for instance Apple’s transition from its “rainbow” logo to its iconic black-and-white one in 1998; this change helped signal that the company had changed from being just about computers to being about innovation as well.

Rebranding doesn’t always need to involve drastic changes; sometimes small tweaks are all that is needed for big results. Whether it’s merging with another company or simply giving an established brand some much needed life, rebranding can help bring attention back on your business while also creating trust among consumers.