Welcome to Toy Dinosaur's Brand Guidelines page! This isn't just a page about rules and regulations, it’s a journey – one we invite you to join us on, as we share our vision, our values, and the very essence of who we are. Toy Dinosaur isn't just a toy company based in Halifax, Nova Scotia – we're a beacon of childhood imagination, we're a dream factory, we're a trusted friend. We've spent years crafting, perfecting, and evolving our brand to truly embody our mission - inspiring children everywhere to explore the vistas of their limitless imaginations through active play. From the accuracy and vivid detail embedded in each lovingly crafted toy dinosaur to the flexible, resilient quality of our products, Toy Dinosaur is the golden standard in the world of children's playthings. We understand that play is a timeless catalyst for growth, development, and joy—making us not just a toy manufacturer, but an integral part of children's formative experiences. Our brand guidelines, also known as the "Design Rules," reflect these values and more. In each flicker of reptilian detail, every roar of dinosaurian might, you can see our philosophers at work - storytelling. Our Design Rules aren't mere laws or regulation - rather they serve as the steady heartbeat of our identity. Each guideline is deeply entwined with the legacy of the Toy Dinosaur family and our commitment to energizing children's play time with creativity, exploration, and wonder. The Identity Books are an illustration of this dedication. They are a vivid tapestry woven of commitment, imagination and passion. Each page tells a tale, not just of what Toy Dinosaur is, but what we stand for and believe in. It's an invitation to dive into the rich narrative and history of our brand, offering you insights into our design process, our ethos, and our constant infatuation with playground prehistoric adventures. As you explore our Branding Guides, you'll come to understand why Toy Dinosaur is the choice for hundreds of thousands of parents and children across the globe. Born from the heart of Halifax, Nova Scotia, our reputation for building lasting, meaningful toys extends far and wide. We are Toy Dinosaur – where safe, educational, and above all, fun toys are more than just our business, they’re our passion. Welcome to our world - a world where even the wildest dreams of children roar vibrantly to life.