Designing strong visual brand collateral involves creating a unique logo, color palette, typography, style guide, and other elements that are used consistently in all marketing materials. The goal is to create a cohesive identity that makes it easy for people to identify with your brand without having to think twice.

In addition to providing recognition and consistency within your target audience, well-designed collateral can also help you stand out from the competition in a crowded marketplace. For example, if two businesses offer similar products or services but one has professional looking branding materials while the other does not, customers are more likely to go with the former due to its perceived professionalism. It's not just about looks either; if your branding materials are well designed they are more likely to convey the value of what you offer and why potential customers should choose you over another business.

Research has shown that consumers often make decisions based on their feelings rather than facts alone, so it's important to have visuals that inspire an emotional response from potential customers as they peruse your website or encounter your promotional material in person or online. The same study found that when consumers felt positively towards a particular brand they were more likely to purchase from them again in the future. This means that putting time into crafting visually appealing branding elements can pay off in terms of customer loyalty down the road.

Overall, having well designed brand collateral is an important component of building successful relationships with current and prospective customers alike. Not only does it create recognition for your organization but it also helps build trust among those who interact with your business by communicating professionalism and reinforcing positive feelings associated with engaging with your company's products and services.